PopUp Market at Shift Retail Lab

Shift Shelfie Market

Our Shelfies have about a month to showcase and test their ideas and need your help! They could be working on a product or service that is already developed or starting at the beginning, with just an idea. During their time on the shelves they will collaborate on a group pop-up market. Join students and alumni at this market to purchase their products and/or give them invaluable insight that will help take their idea to the next level.

Shift Retail Lab at VCU is a multifunctional retail space where past and present VCU students can showcase their work to gain insights and test their products, services, and ideas with real world customers.

In-Person Event
This program will be in person on the VCU campus. Please refer to VCU public health measures for all requirements.