MKTG 691 Special Topic:
Product Launch
Spring 2021
Thursdays, 7:00-9:40 PM
Dr. Frank Franzak
Modality: RONA 👩🏽💼 / 📡
Key identifying terms: team project, consulting, new product development, innovation, lean launch, health care
This project class will focus on launch planning for an innovative health care product/service, one that is in development but has not yet been introduced to its market.
The final project deliverable will be a launch plan, marketing strategy for commercializing the new product/service. Grading will be based on periodic progress reports, a mid-semester update, effective teamwork, and the final deliverable launch plan.
There is no prerequisite for this class. Knowledge, skills, and abilities from numerous perspectives can contribute to successful launch planning. Completion of course work in marketing management, entrepreneurship, and strong interest in health care innovation will be helpful.
Projects are currently being sourced. They will be from within the VCU Medical Center / Virginia Bio+Tech Research Park community. If you would like further information about the course, including progress for project selection, please contact the instructor.
Frank Franzak
VCU School of Business, Department of Marketing
fjfranza@vcu.edu (preferred)
804 828 7090
